The FIFA World Cup is not just all about the round leather game but also a festival of all sorts; ranging from the pitch-side fun to the match-day rallies and the colourful fan fest that paints every venue and space at the football gathering.
Soccertainment has it is called by some people, is football interwoven with entertainment and side attractions promoted by the fanatic lovers of the game; asides the dribbles, sliding tackles, intricate passing and other eye-catching moments that the World Cup has got to offer. There are several factors that come into bear during the tournament.
World’s Football governing body, FIFA have also cashed out on other means of revenue at the recent tournaments. Why do we Say Soccertaiment? Is the gathering of so many people around the world to watch the mundial and also have fun.
The football world governing council FIFA noticed in the year 2002 during the World Cup in Korea / Japan that so many fans desire to watch the mundial but probably could not get access to the stadiums due to high ticket fees, which make them gather in a distant place away from the stadium to watch their football and also enjoy themselves.
This brought to life the FIFA fan Fest which has come to stay. From it’s inception during the 2006 World Cup in Germany, to 2010 in South Africa and 2014 World Cup in Brazil, the festival has recorded huge success due to the volume of fans involved at various locations during world cups.
The FIFA Fan Fest™ in figures:
- 85% of FIFA Fan Fest™ attendees (and 90% of Brazilian visitors) enjoyed the experience
- Visitors spent an average of 4.7 hours at FIFA Fan Fest™ venues
- 97% of FIFA Fan Fest™ attendees would be interested in visiting future FIFA Fan Fest™ events
- The stage is set once again for this year’s mundial in Russia 2018 World Cup as 10 Cities out of the 11 host cities has been Announced to Host 2018 FIFA Fan Fest in Russia.
(Source: 2014 FIFA World Cup FIFA Fan Fest Attendee Research)
Fela is the Co-founder of MediaVision Limited .
